

The Dress Shoppe
We bring elegant and feminine apparel at affordable prices for you to feel graceful and stylish.


Appointments

Visit Us
Open hours
Tuesday 11am to 5pm
Wednesday 11am to 5 pm
Thursday 11am to 6pm
Friday 11am to 6pm
Saturday 10am to 4pm
Sunday & Monday Closed

About the Owner
Ashley Griffith bought Juanita's Fashions, now The Dress Shoppe, in the spring of 2025. Juanita's Fashions has long been a place for brides and formal wear in The Shoals.
Originally located on Woodward Avenue, the store moved to 2nd Street in Muscle Shoals. Ashley then moved the store to Downtown Florence in June 2025.
“My primary mission is to have quality dresses at reasonable prices for every special occasion,” says Ashley.